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| Teaching Since: | Jul 2017 |
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MBA,PHD, Juris Doctor
Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
There are 4 questions for this module/week’s blog assignment. Points will be deducted for questions that are not answered sufficiently. This assignment is due by 11:59 p.m. (ET) on Monday of Module/Week 6.
1. Choose a current campaign for a product, person, or idea/ideology. What appear to be its objectives, strategies and tactics?
2. Define each of the Yale developmental terms. Can you identify examples of the first 3stages in a magazine or newspaper campaign?
3. What are some ways now being used to position products you use? Candidates running for office? Idea campaigns requesting your active or financial support? Mass movements seeking converts?
4. Identify a social movement that is either going on or seems to be developing. Use the social movement’s model and agitation/control model to trace its development. Which most accurately describes what is happening?
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