Executive Summary

 

‘Cybercation’ is a conceptual plan to build and develop an Internet Café that also provides Education and other supporting services.

 

The first Cafe will be located in AucklandCity.  It is then intended to expand the business by opening a second location in Wellington, then owning, or franchising to owner/operators Cybercation businesses in locations across New Zealand and Australia.

 

While there are many other Internet café businesses operating, the competitive advantage of this business is that Internet/email services are just one service to be offered, other services being;

·         E-learning packages for industry certification

·         Testing for industry certification

·         Training/conference room/s for hire

·         Photocopy/scanning services

·         Graphic design and print

·         Web server and hosting

·         Other allied services

 

It is intended to establish a customer loyalty programme.  The implementation of this customer loyalty programme should secure regularbusiness customers to entertain clients and to persuade prospective customers to buy and use our services.  It is intended to operate this centrally, and that all customer loyalty benefits are available to customers at any Cybercation location including those franchise locations.

 

Any investment in technology should contribute to the achievement of the business goals, objectives, and Critical Success Factors.  We further wish to put into operation, a website with capabilities where customers can look up details of our services, and having the ability to book any of our services, including rooms for hire, online. 

 

The importance that human resources has within our business, will account for the skilled staff members that we currently have on board.  Each staff member has all the relevant skills to begin the business and being specialised in their field of expertise, they can ultimately affect the progression and succession of the business.  Further expert staff will need to be obtained.

 

This strategic plan will basically show that we are a new business venture with the potential to succeed and prosper.

Mission Statement

 

 

 

 

Key Performance Areas

 

l   Sales and Marketing (advertising)

l   Technology (technological features and advancements)

l   Productivity (profitability through human resources)

l   Business Growth and Development

l   Quality of Service

 

 

 

Strategic Goals

 

1.   To provide Internet services, E-learning, testing, graphic design, print and copy, and café services throughout the regionthat are of top quality and reliability.

2.   To provide technologicalfeatures to achieve Strategic Goal 1.

3.   To encourage and prepare our human resources team to enhance their knowledge andskills within each featured context

4.   To increase growth and development through business expansion

5.   To make use of information technology to achieve our goals, objectives, and CSFs and to add value to the business Value Chain and Supply Chain

6.   To grow the business by attracting regular business customers who can easily access our services in all our locations through a customer loyalty system.

7.   To maintain profitability and build a consolidated fund to use for expansion costs

 

 

 

Tactical/Operational Strategies

l   Establish a database of e-learning courses, and other relevant information that can be accessed and delivered to each location by a central control

l   Establish connections to the three major online testing services

l   Acquire top performing and reliable copy/scan/print equipment

l   Make the database of information about our services available to our Web site

l   Use database images to make sales brochures

 

Critical Success Factors

 

 

 

- - - - - - - - -

 

 

 

Tactical/Operational Strategies

l   Establish an initial and ongoing training programme that encompasses feature countries’ symbols, icons, customs, norms, values, music, and arts   

 

 

 

 

- - - - - - - - -

 

 

 

Tactical/Operational Objectives

·         Provide future growth, funded from business profitability (internal cash flow

·         ).

·         Anticipate business success (in order to adapt to change).

·         Focus on expanding the business internationally within the next 12 months – have locations in other New Zealand cities and across selected NZ and Australian locations.Select convenient, central city locations

• Promote and build a successful business reputation
• Reduce any risks, weaknesses or threats based on previous experiences from the original Café.
  
  

Critical Success Factors

 

 

- - - - - - - -

 

 

 

 

Tactical/Operational Objectives

l   Establishment of the website to promote the name and the services that the businessoffers.

l   Set up a network in order to communicate with each location nationwide and/or oversease.g.communication via email, sharing of files and folders, etc.

l   Establishment of e-business (through the use of our website) to make web-based bookings for Cybercation services, andsearch for locations where our Cybercation businesses are situated.

l   Installation of hardware or software required to efficiently manage the business e.g. provide an accounting system to ensure that the accounts are professionally monitored.

Critical Success Factors

 

 

 

- - - - - - -

 

 

 

Tactical/Operational Objectives

l   Establishment of the website to promote the name and services that the businessoffers.

l   Establishment of a customer loyalty programme that is web-accessed through individual ID/password login, and is usable at all of our locations and with strategic partners

Critical Success Factors

 

 

 

 

 

Tactical/Operational Objectives

l   The fully operational use of a comprehensive fully functioned accounting and financial system.

 

Critical Success Factors

 

 

Concluding Statement

 

There are three basic elements that will build the foundation of our network of Cybercation Cafés:The assurance that we have the available funds, ensuring we provide a reliable quality service to draw customers, and the hiring of dedicated and qualified employees to run the businesses.

The money we currently have on hand is sufficient to build the first Cybercation Café based in central Auckland and a second in central Wellington, thereforeimmediate profitabilityis essential in order to expandthe business further and to create a franchised operation. We must employstaff members who are experts in their field, deploynew technologies, and expandthe business through advertising and marketing.

To promote our company we need to quickly establish awebsite which will promoteourofferingsto prospective customers, and deploy e-business to secure bookings for private functions. It is also important that we have the technology systemsto assist us to comply with government requirements, such as the accounting system to maintain the business accounts and the payment of taxes and other fees.

The business needs to have its ownexclusivefeatures for entry into the business marketas we have not yet built a solid or even current reputation; and we must guarantee the quality of our offerings and maintainthe loyalty of customers, therefore reliable suppliers and selected products based on featured countries is essential. To keep the customer’s attention (and loyalty), we need to observe,record, and analyse the customer experiencein other feature-type establishmentsso that we have the relevant knowledge on how to improve our own customer experience. In a timely manner wewill exploit our strengths and convert that to growth and expansion. 

 

 

 

 

 

 

 

Appendices

 

 

Porter’s 5 Forces Analysis